The #1 Secret SEOs Use to Rank on Page 1 (And It's Not What You Think)

Keyword and Key Phrase research and integration are critical to rank high on search engines. JNM Creative can help!

The Problem: Are You Guessing What Your Customers Are Searching For?

As a small business owner in West Michigan, you know your industry inside and out. But when it comes to your website, do you know what words your potential customers are actually typing into Google? Many business owners guess, using broad terms like “general contractor” or “plumber” and then get frustrated when they don’t see results. The truth is, without proper keyword research, your website is a shot in the dark. You can have a beautiful website, but if it doesn't speak the same language as your customers, it won't get found.

What is Keyword Research?

Keyword research is the strategic process of finding and analyzing the words and phrases that people use when searching for your services online. It's the most foundational part of any successful SEO strategy. At JNM Creative, we don't guess—we use specialized tools and expertise to uncover the exact terms that will bring the right kind of traffic to your site. This allows us to craft a strategy that focuses on quality over quantity, attracting customers who are ready to buy.

How Keyword Research Drives Your Business

A smart keyword strategy is about more than just a list of words. It’s about understanding your customer's intent and providing content that answers their questions. Here's how our approach turns research into revenue:

Our Keyword Research Process

Finding High-Value Keywords:

We focus on finding keywords with a high search volume and a high purchase intent. This means we target phrases that people use when they are close to making a buying decision, such as "deck builder in Grand Rapids" or "emergency plumber near me."

Targeting Long-Tail Keywords:

We don't just focus on broad terms. We also find "long-tail" keywords—longer, more specific phrases that may have lower search volume but much higher conversion rates, like "how to repair a leaky faucet DIY." This content builds trust and attracts customers who are looking for a solution.

Analyzing Competitors:

We look at what keywords your competitors are ranking for and find opportunities to outrank them. This allows us to build a strategy that gives you a competitive advantage in your local market.

Strategic Implementation:

Once we have the right keywords, we strategically implement them throughout your website, from your home page to your blog posts and Google Business Profile, to ensure every part of your online presence is optimized to attract traffic.

Ready to Stop Guessing and Start Growing?

Your website has the potential to be a powerful lead-generating asset. Don’t let a lack of strategic keyword research hold your business back. With the right strategy and a dedicated partner, you can stop being invisible and start getting found by the customers who are ready to hire you.

Ready to take control of your online presence? Schedule your free 30-minute strategy session with JNM Creative today. We'll show you exactly how a smart keyword strategy can transform your business.